GrowIQ Digital — Master Build Plan

Created 2026-03-08 ~8:00 PM ET. This is the canonical build plan. Load this before any GrowIQ work.

The Product

GrowIQ gives businesses their own team of pre-trained OpenClaw AI agents. Agents come with deep expertise baked in (our IP). Client just adds their business details. Deployed on client's VPS.

The 10 Named Agents (must match website exactly)

Revenue Agents

1. IRIS — Intelligent Reception & Intake System

   • Role: 24/7 front desk
   • Channels: Phone, SMS, Chat, Social DMs
   • Skills: Answer calls, qualify callers, book appointments, handle FAQs, transfer to humans
   • Pre-trained expertise: Call handling frameworks, qualification questions, appointment psychology, brand voice matching

2. ATLAS — Automated Lead & Sales System

   • Role: Tireless closer
   • Channels: SMS, Email, Chat
   • Skills: 60-second lead response, personalized outreach, objection handling, offer presentation, push toward booking
   • Pre-trained expertise: SPIN selling, objection handling frameworks, urgency/scarcity ethics, lead scoring

3. PULSE — Persistent Unified Lead Salvage Engine

   • Role: Follow-up machine
   • Channels: SMS, Email
   • Skills: No-show recovery (15 min), cold lead re-engagement (day 1/3/7/14/30), past customer reactivation
   • Pre-trained expertise: Nurture sequence psychology, timing science, re-engagement copywriting, when to stop

Operations Agents

4. SYNC — Smart Scheduling & Calendar System

   • Role: Scheduling specialist
   • Channels: SMS, Email, Calendar
   • Skills: Book/reschedule, automated reminders (24hr + 2hr), waitlist management, zero double-bookings
   • Pre-trained expertise: Calendar optimization, reminder timing, no-show reduction strategies

5. AEGIS — Automated Engagement & General Inquiry System

   • Role: Customer care team
   • Channels: Phone, SMS, Chat, Social DMs
   • Skills: 24/7 support, FAQ handling, intake collection, complex issue routing, multilingual
   • Pre-trained expertise: De-escalation frameworks, empathy patterns, ticket triage, CSAT optimization

6. PRISM — Proactive Review & Reputation Intelligence

   • Role: Reputation engine
   • Channels: SMS, Email
   • Skills: Review requests (1hr after service), route happy clients to Google, catch negative sentiment, track ratings
   • Pre-trained expertise: Review request timing, platform strategies (Google/Yelp), response templates for positive AND negative, reputation recovery

Content & Social Agents

7. MUSE — Media, Uploads & Social Engine

   • Role: In-house creative team
   • Channels: Command Center, Approval Queue
   • Skills: Branded social posts, promo graphics, thumbnails, before/afters, team spotlights, seasonal content
   • Pre-trained expertise: Hook writing, visual content strategy, platform-specific formats, brand consistency, content calendars

8. WAVE — Web & Automated Visual Engagement

   • Role: Social media manager
   • Channels: IG, FB, TikTok, Google, LinkedIn, X
   • Skills: Schedule/publish across platforms, optimal timing, platform-specific formatting, approval gating
   • Pre-trained expertise: Algorithm knowledge per platform, posting cadences, engagement tactics, hashtag strategy

Intelligence Agents

9. RADAR — Reporting, Analytics & Decision Automation

   • Role: Business analyst
   • Channels: Dashboard, SMS Alerts, Email
   • Skills: Daily briefings, weekly reports, source attribution, agent performance scoring, anomaly alerts
   • Pre-trained expertise: KPI frameworks, data synthesis, insight generation, executive summary writing

10. SCOUT — Smart Campaign Optimization & Targeting

    • Role: Marketing strategist
    • Channels: Dashboard, Monthly Report
    • Skills: Google Ads management, conversion-based optimization, A/B testing, cost-per-booking tracking, budget recommendations
    • Pre-trained expertise: PPC frameworks, ad copy best practices, landing page optimization, attribution models

Pricing (from website)

• Growth: $2,500/mo + $2,500 setup — 6 agents (IRIS, ATLAS, PULSE, SYNC, WAVE, RADAR)
• Scale: $4,500/mo + $3,500 setup — All 10 agents
• Custom enterprise for multi-location

Build Phases

Phase 1 — Agent Templates (THE IP) ← START HERE

Build SOUL.md + AGENTS.md + knowledge files for all 10 agents. Each agent gets:

• SOUL.md — personality, expertise, frameworks, best practices, boundaries
• AGENTS.md — operating rules, memory discipline, tool access
• KNOWLEDGE.md — deep domain knowledge (sales frameworks, content strategies, etc.)
• IDENTITY.md — name, emoji, role description

Quality bar: These files ARE the product. They must contain real, deep expertise — not generic fluff. A sales agent that actually knows SPIN selling. A content agent that actually knows hook formulas. This is what clients can't build themselves.

Location: growiq-digital/lib/agent-templates/

Also build: Custom agent builder logic (plain English → agent config)

Phase 2 — Workspace Generator

• Template generator: client onboarding data → fills placeholders in templates → complete OpenClaw workspace
• openclaw.json config generator (model settings, channel configs, agent definitions)
• Setup guide generator (step-by-step deploy instructions customized per client)
• Store generated workspaces in DB

Location: growiq-digital/lib/template-generator.ts, lib/setup-guide-generator.ts

Phase 3 — Deploy Pipeline

• Deploy script (SSH into client VPS → install OpenClaw → copy workspace → start)
• Or: downloadable ZIP with workspace + setup guide
• Monitoring: client dashboard connects to their OpenClaw instance

Phase 4 — Platform Updates

• Update onboarding wizard to show all 10 named agents with descriptions/previews
• Update dashboard to show real agent status from generated workspace
• Add Calendly/booking embed for "Strategy Call"
• Add Stripe for subscription payments (Growth/Scale tiers)
• Update pricing page if needed

Phase 5 — Launch

• Proof page with demo agents (interactive)
• Case study templates
• Marketing site refresh if needed
• Social content push
• Deploy everything to Vercel

Current Codebase State

• Marketing site: growiq-site/ — Vite + React, deployed at growiq-site.vercel.app (this is what prospects see)
• Product platform: growiq-digital/ — Next.js, has auth/onboarding/dashboard/APIs
• GitHub: ItsEnvo/GrowIQ (site), ItsEnvo/growiq-digital (product)

Key Decisions

• NOT GHL. OpenClaw agents deployed on client's VPS.
• Agents pre-trained with deep expertise (our IP), client adds business specifics
• Deployment model: Option B — we help client install on THEIR VPS
• 10 named agents matching the website exactly
• Custom agent builder for additional agents
• Month-to-month, no contracts (per website)