Delivery OS — Google Ads (P0)

Deliverable definition

A working Google Ads account setup that:

• Tracks conversions correctly
• Runs compliant ads
• Has clear targeting + budgets + negatives
• Produces weekly async reports + change log

Steps

1. Intake + access
2. Tracking setup

• GA4 + GTM
• Conversion actions (call, form)

3. Campaign build

• Search campaign(s)
• Ad groups by intent
• RSA ads + extensions
• Negatives baseline

4. QA + approval

• Budget + geo + schedule
• Policy compliance

5. Launch
6. Optimize weekly

• Search terms, negatives
• Ads + landing iteration
• Bids/budgets (approval-gated)

Weekly async report template

• Spend / CPL / conversions
• What changed this week
• What we’re testing next week
• What we need from client (if any)